Are You a Purple Cow?

Seth Godin wrote a book called Purple Cow “Transform Your Business by Being Remarkable”. In short the story of the purple cow goes like this.

Seth and his family were on a road trip and his kids were in the back doing what kids do, fight, and his wife was zoned out. As the road stretched on they came across some cows and suddenly the fighting sounds ceased. Seth looked in his rier view mirror to see his children starring at some cows. Then just as quickly as the punchfest ended it began again. Seth then asks the readers why this happened and what would happen if those cows had been purple instead of normal old cow color. He says not only would the kids stop fighting and stare, but he would have pulled the car over. The whole family would have gotten out and many photos would have been taken. They would have most likely jumped the fence and petted the purple cows. Those cows would have been remarkable. In other words they would be worth speaking about again (re: marking).

What about our faith, our church are they remarkable? Are you a purple cow? If you take the whole marketing thing away and apply it to our faith it really does take on a whole new meaning. Our faith is worth discussing, it seems our “leaders” are remarkable as of late, unfortunately. Eastgate is remarkable! The people that fill the big room and corner every Sunday are genuine and loving, and that, to me, is remarkable. You are remarkable, if you choose to love others more than yourself. If you don’t think Jesus was remarkable consider this, more books, songs, poetry, and speeches have been written about Him than anyone else who has ever walked this marble. I would say that makes Him ultimately remarkable.

What about Jesus, Christianity, Eastgate is remarkable to you?

2 thoughts on “Are You a Purple Cow?

  1. Eastgate is remarkable to me because, the same people you meet in church are the same people you meet on the street.

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